From The Produce News:
Florida strawberry workers picking fresh berries in the early morning. These berries go directly from the plant to the clamshell.
Shipments of Florida strawberries began in mid-November in a light way with much greater volume expected by the week of Dec. 8, which is right on target, according to Kenneth Parker of the Florida Strawberry Growers Association.
“We typically run from November through March,” said the association’s newly appointed executive director, adding that the crop can also be harvested and shipped into April if market conditions warrant it.
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Parker relayed that Florida growers are bullish about this season and the long-term prospects for the local strawberry industry. For quite some time, the industry has had an aggressive breeding program with the University of Florida, and some very promising varieties are being developed in that program.
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