PMA Fresh Summit 2011

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Produce Marketing Association (PMA) is the largest trade organization for the produce industry. It’s an important organization for retailers such as supermarket produce directors, managers and buyers. Each year industry representatives gather for the Fresh Summit International Convention and Exposition. The event will be in Atlanta, October 14-17.

For more than 60 years, the Produce Marketing Association (PMA) has been the leading trade association representing nearly 3,000 companies from every segment of the global produce and floral supply chain. Members rely on PMA for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand business opportunities.

Thousands of exhibitors will be on site to meet and greet prospective buyers and to reinforce relationships with ongoing customers. Chefs will be demonstrating the latest in produce products and workshops and seminars bring attendees experts in the industry as well as motivational and celebrity spokespeople. Last year in Orlando, PMA drew a record crowd.

“Fresh Summit 2011 was an extraordinary event. I have never attended an event with more overall energy on the floor, the speaking events and the workshops. In relation to other shows in our industry, nothing really compares,” said Rich Dachman, Vice President of Produce, Sysco Corporation, Houston.