Certainly deaf viewers can see videos and may be able to glean some information from them, but now with the addition of closed captioning on all of our YouTube videos, the hearing impaired can get the same kind of enjoyment and instruction from videos as their hearing counterparts.
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This works the same way closed captioning on television does in order to bring the hearing impaired back into the subject matter and help them feel less alienated. This will especially be helpful when watching a how to video making some of our delicious strawberry recipes!
Another benefit gained by closed captions is that they can help those who are learning English to grasp it better by reading the words the characters are saying. Anyone with a cursory knowledge of English can pick up the subtle nuances of the English language and apply it to their own speech and writing. As kids sing along with Jammer, they are now able to see the words they have memorize pop up on the screen. How cool is that?
This also helps us increase search engine optimization, aka SEO. Basically that means more people can find our videos more easily. That’s because Google is actually able to search within the context of a video, through closed captions, to find what you’re searching for. We’re also going to soon be looking into other SEO methods such as looking into niche edits to further boost our videos and webpage some more and see how wide of an audience we can garner once we really start to deploy multiple marketing techniques.
The potential is limitless when it comes to the entertainment and information closed captions on YouTube videos can provide.